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Premium Podcast Growth

Grow your podcast with feed drops

Place your content in established podcast feeds. Their listeners become your listeners.

5,000+
podcasts
160,000+
feed drops
6.1%
avg. conversion
The Startup Show
The Growth Playbook
The Startup Show · Just now
You Might Also Like
Your Episode Here
Your Show · Just now
Hiring Your First 10
The Startup Show · Jan 8
Finding Product-Market Fit
The Startup Show · Jan 1
Breaking Into New Markets
The Startup Show · Dec 25
Podroll now
New follower
Someone from The Startup Show subscribed
Podroll now
New follower
Someone from Tech Talk Daily subscribed
Podroll now
New follower
Someone from The Founder Hour subscribed
Podroll now
New follower
Someone from Morning Rituals subscribed

The Problem

Cross-promotion shouldn't be hard

The Old Way

  • Cold DMs that get ignored
  • Awkward pricing negotiations
  • Complicated coordination
  • Manual data swapping

With PodRoll

  • One click reaches 1000+ shows
  • You set the price, period
  • Dual opt-in quality control
  • Track every download and conversion

Premium Inventory

Real audience. Top apps. Zero bots.

We only serve your content in verified podcast apps. No web players. No apps that sell downloads. No suspicious sources.

Apple
Spotify
Overcast

No web players

Web traffic can be faked

No bot farms

We block suspicious traffic

Verified apps only

Apple, Spotify, and Overcast

IAB Compliant

Industry-standard metrics

Know The Difference

Not your typical "growth service"

Most podcast growth tactics don't work, charge you for things you could do yourself, or worse, hide where your money actually goes.

Common "Growth" Tactics

  • Bot farms & fake downloads
    Watch out for web downloads, flat listenership that doesn't spike on release, and followers that vanish when you stop paying.
  • Paid media "hacks"
    Audience that may never listen to podcasts. Your podcast embedded in banner ads, newsletters, gaming apps, and SmartTV ads does little but trigger a download.
  • Expensive agencies
    $2k/month for strategies you could ask ChatGPT. No transparency on what they actually do.
  • Hidden "tactics"
    If they charge upfront fees or won't tell you exactly where your exposure comes from, that's a major red flag.

How PodRoll Works

  • Active podcast audiences
    Your content. Placed where people actually listen to podcasts.
  • No upfront costs
    Set your price and budget. Browse shows. No matches? No spend.
  • Curated matching
    Your campaign only appears on relevant podcasts. Target the best audience for your show.
  • Transparent pricing
    Only pay for delivery. Never go over budget. You always have full control to stop a campaign.

The Details

Engineered for audience conversion

Your brand, front & center

Your artwork shows prominently. Every impression builds recognition.

Zero setup required

You pick what content to push into feeds. We'll make the promo.

Smart follow links

Dynamic deep links detect the listener's app and open your show directly.

Trust-first design

Clear labeling builds listener trust. Good for you, good for the host.

Full attribution

IAB-compliant tracking. Your numbers, your data, your growth.

Real-time analytics

Watch downloads and conversions as your show is dropped into feeds.

How It Works

Borrow their audience.
Build yours.

Pick your content. Approve podcasts to drop into. Your podcast appears in those feeds. Their listeners discover your show.

Native placement

"You Might Also Like" feels like a recommendation, not an ad

Real-time tracking

Track downloads and conversions as people discover your show

One-tap follow

Deep links open your show directly in their podcast app

The Startup Show
The Growth Playbook
The Startup Show · Just now
You Might Also Like
Your Episode Here
Your Show · Just now
Hiring Your First 10
The Startup Show · Jan 8
Finding Product-Market Fit
The Startup Show · Jan 1
Breaking Into New Markets
The Startup Show · Dec 25
app.podroll.fm/podrolls
Sell Buy
Downloads
67,482
Spend
$4,542
Conversion
6.6%
Campaign Progress Conv Status
Trailer Drop
6.2% Live
Best Episode
8.7% Live
Q1 Launch
5.1% Paused

For Podcasters Who Want Growth

Stop hoping. Start scaling.

Launch once, reach thousands

One campaign. One dashboard. Thousands of aligned shows.

Precision targeting

Only get in front of the audience you pick. By network. By genre. By show.

Build your numbers

Real-time delivery. Watch your audience grow as you're placed into feeds.

For Podcasters Who Want Revenue

Monetize with ease. Earn with one click.

Premium CPMs. Minimal work.

Premium rates for a single episode slot. No scripts. No coordination. Just approve.

You approve everything

Only shows that you approve ever touch your feed.

Network effect

More shows = more demand = better matches. Everyone wins.

app.podroll.fm/approvals
Sell Buy
Revenue
$31,753
Delivered
329,217
Fill Rate
67.4%
Podcast Category
Morning Rituals
Self-Improvement
The Founder Hour
Business
Tech Talk Daily
Technology

Quality Control

No spam. No surprises. Ever.

Every drop requires mutual approval. Both sides say yes, or nothing happens.

1
Buyer sets terms
Budget, price, timeline
2
Seller previews
Listen and approve
3
Buyer confirms
Final review
Campaign delivered
Listeners see it

Transparent Pricing

You set your price

No hidden fees. No long-term contracts. Pay only for downloads actually delivered to real listeners.

CPM Bidding

Set your cost per 1,000 downloads. Most bids fall between $50 - $250 CPM. Example: $100 CPM = $0.10 per download. Higher CPMs increase acceptance and help campaigns deliver faster.

Flexible Budgets

Start with a minimum budget of $500. Most advertisers see better results with higher budgets that allow for broader reach across more shows.

Zero Risk

Only pay for downloads actually delivered. No upfront payment required. Pause or stop your campaign anytime from the self-serve dashboard.

Full Control

Approve which podcasts can deliver your campaign. You decide where your show appears. No surprises.

Real Performance Data

Unique device conversions by category

Based on 160,000+ feed drops across 5,000+ podcasts.

News
11.4%
Self-improvement
11.0%
Music
8.0%
Society & Culture
7.2%
Arts
5.6%
Sports
5.3%
TV & Film
5.1%
True Crime
3.8%
Business
3.5%

Ready to grow?

Your next 10,000 listeners
are waiting

The best creators don't wait to be discovered.
They engineer it.